Is Technology Replacing Sales People?admin 13-07-2017, 12:06 330 Information
As a sales professional myself, I honestly sometimes feel totally overwhelmed by the demands of learning and using not only the technology, but the up line pressure that forces us to use that technology. I personally believe that unless you are really tech savvy and a super fast learner you soon start to feel inadequate in the role even though you are the best closer in Australia.
There are upsides and downsides for a sales person within this topic and I have found that you can get so distracted with today’s so called ‘tools of trade’. OK, we all have a mobile phone, and maybe you have been issued with an ipad or similar which runs all the latest apps and CRM and so on. So here you are as a sales person trying to figure out how to synch your calendar to your other devices, find your way around CRM, various portals that you have been granted access to as they are imperatives that you need to use daily, and it goes on and on and on. You may spend days or weeks learning all this super important use of technology but every hour spent on this is an hour less to be doing your job as a sales person.
The upside is that if you can get your head around all this stuff, it will eventually pay off for you as your daily activities will be recorded in CRM, leads will pop up on your ipad or mobile, and calendar will remind you of appointments so you never miss or forget one. But it gets super confusing as we have iphones and ipads and android devices and some apps work with one operating system and not the other.
To complicate things (but only if you get sucked in to listening to your marketing department) we now have banner advertising here there and everywhere and all this ‘cost per click’ or ‘cost per impression’ is irrelevant to your day to day so just go out and do what you do best – close deals.
Anyway, the simple truth is that technology alone will never close a deal – and that’s a fact. People sell to people – it’s simply a transfer of enthusiasm to your prospect no matter whether you are selling widgets or oil rigs. It has always been, and forever will be the way it is in sales.
In conclusion – never let technology distract you from what you are there to do and that is close deals to get revenue for your employer. If you have an experienced sales manager he or she will help you, and if that’s not the case they are in the wrong job.
Sale’s is the best profession in the world! If it was easy, everyone would be doing it.