A lot of salespeople find it hard/difficult to introduce their product and services to prospect clients. Nowadays, it is more likely that the prospect client already knows all about what you offer because there are tons of other company out there who share the same goal as you.

We often so eager to get client that we often neglect the prospect client’s problem because we stand firm to our business/company standard and agenda. Identify the problem that your prospect are facing and then frame the solutions in the terms of their specific problem. This will make the prospect feel understood and valued and more likely to get to know more of your services.

Truly understanding customer needs may help companies improve not only the buying experience but also their bottom line. Understanding the customer journey is about learning what customers experience from the moment they begin considering a purchase, and then working to make the journey toward buying a product or service as simple, clear, and efficient as possible.

We must keep in mind that profit or the “bottomline” is only one of the many vital aspects of running a business. Aside from the question on whether the business would make money or provide a return on your investment, there are other questions that will come into play in the course of its operations. And that is when knowing how to identify a product-driven business and a customer-driven one comes in handy.